Suggested Event Marketing Timeline

Starting 60 days out post about the event once per week.

• Infographic with information about it
• The link for registration
• Event cost
• Deadline for registrations

2 weeks out, post M, W, F.

• Proposed schedule map to the location
• Link the registration
• Special speakers or topics
• Deadlines for registration
• Guest/additional attendee options (if any)

1 week before the event post every day.

• Last-minute updates, directions, FAQ

The day before the event

• Post any info that is needed, reminders, etc.
• Use stories to show behind-the-scenes setup and prep work you are doing.
• Tag others who are working the event with you (if they have a business page).
• Be sure to get casual, in the moment photos and even videos. They can be short!

On the day of the event

• Make a live post of actions throughout the event.
• If possible, assign someone that task (Facebook Live or Instagram Live events are often effective at reaching new audiences)
• Post stories during the event if possible. Enlist the help of a colleague or volunteer to take photos of you if you are leading the event.